GA4 is Coming (NOW!)What it Means for You

Can Your Business Afford To Be Without Analytics?

GA4 will stop processing data July 1st, 2023 — Photo Negative Space

Did you know that in just a few days, Google is switching off the old Google Analytics (universal analytics)?

That’s right after more than 10 years of UA, and a few years of messing around with what feels like an analytics system that still doesn’t fully work for all websites. Google is pulling the plug on the old system and pushing all users of GA to the new system.

What exactly does this mean for you and your business?

Here are the key takeaway points I’ve been giving my clients as an SEO Consultant over the past 6 months.

• From July 1st THIS YEAR! GA4 will be the only Google Analytics to track and process data.
• The only Google Analytics (universal analytics) system will cease processing data from July 1st 2023. From Universal Analytics 360 this is July 2024.
• If you haven’t already done so, login to Google Analytics and hit ‘yes’ to migrate and set up the new analytics … its not as complicated as it once was — Google has done a good job at making it fairly straightforward for most sites. If you need a hand give an SEO (like me, *waves*) a shout, or indeed a developer. Time really is of the essence here…